Monthly Archives: October 2011

TOP 10 ESSENTIAL BOOKS FOR ENTREPRENEURS

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Reading, especially business books, is a must for entrepreneurs. To achieve success in business, one needs to be in the know how, and this can only be achieve through reading relevant books. And like Brain Tracy rightly says rich people have big libraries and poor people have big television, you’re going to read a number of books to make success of your business.But since most entrepreneurs have not received a reading list since they were in school, and the very fact that entrepreneurs hardly have time for any other thing other than their business, picking the right book to read can sometime be a difficult decision.This piece may help. Here are top 10 business books that you must read as an entrepreneur.
#1. New Ideas from Dead CEOs: Lasting Lessons from the Corner Office by Todd G.Buchholz
Todd Buchholz in this book, explores the lives of 10 of the greatest CEOs of all time, including Tom Watson Sr.,Estée Lauder, Ray Kroc, Walt Disney and Mary Kay Ash. The stories in book will inspire you and give you a lot of business insight.
#2.Influence: The psychology of persuasion by Robert Cialdini, PhD
Dr. Robert Cialdini, a professor of psychology, wrote this book to help consumers avoid being taken “in” by marketers – and this is a great book for marketers to apply each of the psychological tactics to success. As an entrepreneur you will find this value in developing your marketing strategies.
#3. How to Make Millions with Your Ideas: An Entrepreneurs Guide by Dan Kennedy
This one of my favorite Dan’s book. Though some of the ideas in this book are outdated, this will help you with most the business know how you need as an entrepreneur.
#4. Rich Dad, Poor Dad by Robert Kiyosaki
This famous title by Kiyosaki is top on my reading lists. I just can’t just get enough of it rich contents. Kiyosaki have actually done a great job with this book. It will change your thinking as it relate to money and help you take charge of your finances.
#5. Bill and Dave: How Hewlett Packard Built the World’s Greatest Company by Michael S. Malone
Even admire the success of William Hewlett and Dave Packard? In this book, Michael tell the story of how good business ethic and integrity help the founders of Hewlett and Packard build global empire.#6. How to Get Rich by Felix Dennis
Founder of Maxim Magazine, Felix, in this books tell his story and provides plenty of advice on business and wealth creation.
#7. Anyone Can Do It by Richard Bannatyne
A success story that is sure to inspire the entrepreneur inside you. You like this the inspiring stories in this great book.
#8. Winning Through Intimidation by Robert Ringer
Nice book. Ringer’s book is truly out of the box, packed with hard hitting reality for the street smart entrepreneur.
#9. Unique Ability: Creating the Life You Want by Catherine Nomura, Julia Waller, shannon Waller
This book will help you discover you own unique ability and show you how you can improve your life by focusing on those ability. I just finish reading it, and I will bet, it’s one of the best book you will find on discovering your abilities.
#10. How to Win Friends and Influence People by Dale Carnegie
If you’ve not read this book, you need to. This classic by one of most influential motivational speaker will help you in every aspect of you life not just business.
There they are, my top 10 must read for every entrepreneur-what you do think? If you’ve read any of this books, I will love to hear from you. Leave a comment.
Success!

Young Entrepreneurs – Fantastic Opportunities

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Affiliate marketing is already a huge way of making money online for young entrepreneurs, but is still growing rapidly. Just doing a quick search brings up hundreds of websites promoting affiliate programs and products. It is a great way to earn cash online, however just being involved in affiliate marketing won’t guarantee you success. I’m going to tell you the same thing I say all the time.

Don’t Buy Into the Hype

There are plenty of sites these days, where the guru shows you his paypal earnings, and how he earned $30K at the click of a button. I don’t doubt that this is true, but these guys have put time and effort into earning that money. The same time and effort you’ll need to put in as a top young entrepreneur.

Affiliate programmes are where you advertise someone else’s product, and if it is bought then you earn a commission. Basically you just create a website, or article and throw coded links into it, which lead to another persons website with their product.

I want to tell you here though, that you can’t just create a blank page and put adverts on it, expecting immediate success. Affiliate marketing doesn’t work that way, no matter what the “gurus” tell you. You need good quality content that’s going to drive web traffic to your site. If you really want to become a wealthy affiliate, you need to put serious thought into what your site will be about. (By the way, don’t panic about creating your own website, it’s easy.)

Write About Something That Interests You

This doesn’t mean you have to make your site about your one and only passion. Just something that can hold your attention, and that you’re willing to learn more about. Seriously, with the internet being such a great source of information, you can become an expert in anything within a matter of weeks. Do a bit of research and find something cool, then start learning. Sorry, it’s easier said than done but it’s where I started out myself, so I know it works.

Don’t Give Up

Again, it’s easier said than done. But being a young entrepreneur takes perseverance, because things never seem to work out first time in this game. The first site I built was only generating an average of 1 visitor per week for the first couple of months before I managed to really start seeing improvements. The ones who succeed are the people that can move on from their first failures and learn from them.

Women Entrepreneurs Use Branding for Business Success

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If you are among the many women entrepreneurs who have decided to fly solo in your business ventures, you’ll want to make sure that you make a memorable name for yourself.  Coming up with the perfect branding techniques for business success involves more than just developing a catchy title, fun slogan, or ideal image.  Branding your logo involves making your name synonymous with success!  In this article, we’ll explore ways in which women entrepreneurs can follow in the footsteps of other successful solo artists in using branding techniques to make themselves memorable for all the right reasons.

First, the term “branding” can refer to a process of developing an image, logo, catchphrase, and overall company impression that sticks with a woman entrepreneur’s clientele.  Many times, when we think of branding, we thing of popular logos, such as the Nike swoosh, the Empire Carpet phone number jingle, the Apple Computer apple icon, or other famous visual or auditory cues.  Our senses are tantalized as we easily come up with an image or name or slogan to associate with a particular company.  The company that uses branding does so in a way that makes us easily remember their product.  The Apple Computer Company hopes that every time we eat an apple, we think of what great computers their company produces.  Women entrepreneurs need to think long and hard about the image they want to create.  A woman wants to be memorable; she wants to set herself apart from her competition.  Most importantly, she wants her name to be associated with success.

Branding is more than just coming up with a memorable image.  Branding involves making business choices that will make a consumer always think favorably about a company.  If a business is constantly making headlines that involve disgruntled employees, poor customer service, bait and switch practices, and other negative press, the company brand will be synonymous with the word “bad”.  Women entrepreneurs must work hard to ensure that their company is branded as successful, high quality, superb, outstanding, and above the board.  Because women entrepreneurs must work even harder than their male counterparts to be recognized at times, it is crucial that they set themselves apart and sell their brand to the extreme.

There are many women entrepreneurs who have accomplished great success in their solo journeys.  Look at Rachael Ray, whose name and brand have become associated with the comforts and fun that good food involves.  Rachael Ray used her own name for branding her business in her particular niche.  By just hearing her name, you may think of food, positive, upbeat energy, and all the passion that cooking can bring to life.  She didn’t have to use a dynamic logo to catch your attention; she used her name, made her image a positive one, and took hold of her audience.  She marketed herself in the media in all forms possible.

To enjoy success as women entrepreneurs, female solo artists must take business branding to heart.  They must be willing to market themselves aggressively, showcasing their positive image and place in the business world.  Branding for women entrepreneurs means more than developing a catchy phrase or dynamic logo.  Branding in business involves setting yourself apart from the competition and selling your positive name and place in your industry.  Soon, you’ll be enjoying success among other women entrepreneurs in the business world.