Category Archives: Women Entrepreneurs

Women Entrepreneurs Use Branding for Business Success

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If you are among the many women entrepreneurs who have decided to fly solo in your business ventures, you’ll want to make sure that you make a memorable name for yourself.  Coming up with the perfect branding techniques for business success involves more than just developing a catchy title, fun slogan, or ideal image.  Branding your logo involves making your name synonymous with success!  In this article, we’ll explore ways in which women entrepreneurs can follow in the footsteps of other successful solo artists in using branding techniques to make themselves memorable for all the right reasons.

First, the term “branding” can refer to a process of developing an image, logo, catchphrase, and overall company impression that sticks with a woman entrepreneur’s clientele.  Many times, when we think of branding, we thing of popular logos, such as the Nike swoosh, the Empire Carpet phone number jingle, the Apple Computer apple icon, or other famous visual or auditory cues.  Our senses are tantalized as we easily come up with an image or name or slogan to associate with a particular company.  The company that uses branding does so in a way that makes us easily remember their product.  The Apple Computer Company hopes that every time we eat an apple, we think of what great computers their company produces.  Women entrepreneurs need to think long and hard about the image they want to create.  A woman wants to be memorable; she wants to set herself apart from her competition.  Most importantly, she wants her name to be associated with success.

Branding is more than just coming up with a memorable image.  Branding involves making business choices that will make a consumer always think favorably about a company.  If a business is constantly making headlines that involve disgruntled employees, poor customer service, bait and switch practices, and other negative press, the company brand will be synonymous with the word “bad”.  Women entrepreneurs must work hard to ensure that their company is branded as successful, high quality, superb, outstanding, and above the board.  Because women entrepreneurs must work even harder than their male counterparts to be recognized at times, it is crucial that they set themselves apart and sell their brand to the extreme.

There are many women entrepreneurs who have accomplished great success in their solo journeys.  Look at Rachael Ray, whose name and brand have become associated with the comforts and fun that good food involves.  Rachael Ray used her own name for branding her business in her particular niche.  By just hearing her name, you may think of food, positive, upbeat energy, and all the passion that cooking can bring to life.  She didn’t have to use a dynamic logo to catch your attention; she used her name, made her image a positive one, and took hold of her audience.  She marketed herself in the media in all forms possible.

To enjoy success as women entrepreneurs, female solo artists must take business branding to heart.  They must be willing to market themselves aggressively, showcasing their positive image and place in the business world.  Branding for women entrepreneurs means more than developing a catchy phrase or dynamic logo.  Branding in business involves setting yourself apart from the competition and selling your positive name and place in your industry.  Soon, you’ll be enjoying success among other women entrepreneurs in the business world.

Women as Entrepreneurs in India

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“Women” as Entrepreneurs in India:

Women owned businesses are highly increasing in the economies of almost all countries. The hidden entrepreneurial potentials of women have gradually been changing with the growing sensitivity to the role and economic status in the society. Skill, knowledge and adaptability in business are the main reasons for women to emerge into business ventures.‘Women Entrepreneur’ is a person who accepts challenging role to meet her personal needs and become economically independent. A strong desire to do something positive is an inbuilt quality of entrepreneurial women, who is capable of contributing values in both family and social life. With the advent of media, women are aware of their own traits, rights and also the work situations. The glass ceilings are shattered and women are found indulged in every line of business from pappad to power cables. The challenges and opportunities provided to the women of digital era are growing rapidly that the job seekers are turning into job creators. They are flourishing as designers, interior decorators, exporters, publishers, garment manufacturers and still exploring new avenues of economic participation.In India, although women constitute the majority of the total population, the entrepreneurial world is still a male dominated one. Women in advanced nations are recognized and are more prominent in the business world. But the Indian women entrepreneurs are facing some major constraints like –

a) Lack of confidence – In general, women lack confidence in their strength and competence. The family members and the society are reluctant to stand beside their entrepreneurial growth. To a certain extent, this situation is changing among Indian women and yet to face a tremendous change to increase the rate of growth in entrepreneurship.

b) Socio-cultural barriers – Women’s family and personal obligations are sometimes a great barrier for succeeding in business career. Only few women are able to manage both home and business efficiently, devoting enough time to perform all their responsibilities in priority.

Women Entrepreneurs: Rising Sun of the Era

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Women Entrepreneurs: Rising Sun of the Era

             In this rat-racing world of today, women are getting empowered as fast as a change in a fad. The silos of the work field are being broken by the women heading everywhere in this so-called men-dominant world of yester-years. Now it is the era of new women, who are proving their mettle in all fields, diluting the water-tight compartments of the areas of professionalism being men- or women-oriented.

             There was a time when women were perceived as only home-makers, but with the changing trends and our movement towards 21st century, it is becoming crystal-clear that they can be fortune-makers for an organization too. Recent findings have shown that the number of firms owned by women has grown twice the rate in the past ten years. Infact “Women business-owners are significant players in the nation’s economy and their momentum shows no signs of slowing down.”

            More and more women are becoming entrepreneurs these days because they see the attractiveness that a home-based business has to offer them in terms of freedom and flexible working hours. No longer having to work hours dictated to them, women entrepreneurs have more time to spend with their families and to bring up their children. They enjoy more varied and meaningful tasks in their business, without the limitations and stresses associated with the glass-ceilinged corporate world.

 Are Women Leaders in Demand?

            Business is Business! That’s what they say! But is there any particular way a business has to be done? Partly yes and partly no. Partly yes because there isn’t any particular way we wouldn’t have learnt and tried to master it. And partly no because continuous change in technology and vast amount of information is making it much more challenging, and demands something new every time. Add to it the global competition, business is never the same. As somebody said, “You never cross the same river more than once.” Always there are new waters in the river, so there are new challenges and new people in business every time.

So evolving is the new concept of knowledge worker, and the problems of attrition have shifted the focus of organizations to the women as future workforce, especially as knowledge workers. Obviously, there are many examples where a woman has reached to the top, like Indira Nooyi, CEO of PepsiCo, and many more. So organizations have started seeing women with a new hope, they are taking-up women of ability, pairing them with men of ability, to make the best organization and a profitable one too.

            The truth is that successful business is led by people of experience with specific business skills and the right mind-set. This is why we must develop women managers further through learning experiences, coaching and training that ensures the results a corporation needs to obtain highly skilled women leaders.

Here are some reasons why we need more women as leaders in business: -

Women, on average, are terrific communicators and tend to be better at it than men. It’s the information age and it’s highly competitive. Global business will require expanding business networks. Women are natural net-workers. Diverse view-points can result in better, more creative solutions to business issues. Both women and men are needed to address business issues effectively. Keeping a talented knowledge worker will require relationship strategies. Women instinctively care about building relationships which is why they tend to gravitate toward jobs where building relationships is a major component such as Marketing or HR.

            The list may go on and on, and now the women will be the rising sun of the era. The women entrepreneurship is just one stance of women empowerment, more examples are yet to be set. So wishing all the women the very best of their life, we hope to have a world that is more respectful towards women.

As is rightly said, “Well Begun is Half Done.”

            Women in industrial research A report from an independent high – level expert group underlines the need for the full participation of women in industrial research. The implications for innovation include the drawbacks of inadequate female input into research, design and marketing, and the reasons why women entrepreneurs are a very rare breed.